ALBION have reduced season-ticket prices for the second successive year it was announced today.

The average 11 per cent drop across the board comes on the back of a 20 per cent decrease last term.

The new prices, which will apply whether Albion play in the Coca-Cola Championship or Barclays Premier League next season, are on offer to ALL supporters until April 30, 2008.

And, based on 2007/08 matchday prices, the saving on the new season ticket prices equates up to almost TEN free matches.

Adult prices, which start at £299, have been reduced by £50.

Junior prices for the Birmingham Road End and Smethwick End remain as little as £49 - if purchased with an adult ticket.

The junior prices offer will be limited to the first 1,500 supporters who apply.

Otherwise, under-16s tickets throughout the stadium will cost just £99.

As well as enjoying the benefit of reduced prices, season ticket holders will also be given priority on advanced ticket sales in the event of the club playing at Wembley again.

Season ticket holders can also make use of the club's newly upgraded online ticketing system (click here) and have the option to subscribe to Albion World, which encompasses Albion TV and Albion Radio, for half-price.

From May 1, season-ticket prices will be frozen at 2007/08 prices if the club remain in the Championship, with the exception of the West Stand, which is undergoing refurbishment.

In the event of the club winning promotion to the Premier League, post-April 30 season ticket prices will be reviewed.

Season tickets for the East Stand, Birmingham Road End and Smethwick End stands will go on sale from Monday.

The refurbishment of the West Stand will affect some seats allocated to existing season ticket holders and sales dates for this stand will be announced shortly.

For this reason, existing Halfords Lane season ticket holders will not be able to renew online.

Furthermore no new applications for season tickets in the West Stand will be accepted prior to June 1, 2008.

To download the 2008/09 season-ticket brochure and application form, click here.

Fans will need to use Adobe Acrobat Reader to download the brochure and application form. To download a free Adobe Acrobat Reader, click here.

To renew online (click here) or call 0871 271 9780.